• Vintage Economics

    Market Research and Analytics for a New Era in Wine

  • About Vintage Economics

    The wine industry is currently facing an array of disruptive challenges, ranging from demographic and generational change to competition with cannabis, that pose both opportunities and threats to wine-related businesses. Success in today’s rapidly evolving and hyper-competitive market environment demands a more systematic and strategic approach than ever before, informed by relevant data, rigorous analysis, and creative and critical thinking.

     

    The mission of Vintage Economics, founded by Dr. Chris Bitter, is to provide wineries, growers, industry associations and service providers with insightful market research and analytics that will help position them for success in the new era for wine.

     

    Vintage Economics publishes a series of reports delivering insights and analytics on the dynamic Pacific Northwest wine industry and provides customized metrics and competitive intelligence on the industry, market trends, and the region's wineries, brands and vineyards. The firm also offers research and advisory services including market research and strategic assessments, market analysis and forecasting, and data analytics.

     

    See the Vintage Economics blog for commentary on topics of both local and national interest. Please contact Chris Bitter for additional information, to arrange a consultation, or to inquire about speaking engagements.

     

     

    Christopher Bitter, PhD

    Founder and Wine Economist

    Dr. Chris Bitter, founder of Vintage Economics, is a wine economist with more than twenty years of experience in market analysis and applied economics. His research has been published in a variety of national and international publications including the Journal of Wine Economics and he has delivered presentations at wine industry conferences around the globe.

     

    Chris left his academic position in 2016 to launch Vintage Economics with the goal of providing market analysis and intelligence to help position clients for success in a rapidly evolving and increasingly competitive market environment. He has completed consulting assignments for a variety of organizations including the Washington State Wine Commission and developed a series of analytical reports focused on the Pacific Northwest wine industry.

     

    In addition to his analytical expertise, Chris is an accomplished speaker and will be delivering an address on Washington wine industry trends at the upcoming Washington Winegrowers Convention in February.

     

    Prior to launching Vintages Economics, Chris spent seven years on the faculty with the University of Washington’s Runstad Center for Real Estate Studies where his teaching and research focused on market analysis and valuation. Chris has also held senior positions as an economist and market analyst in the private sector with RREEF, a prominent commercial real estate investment advisor, and the Dorchester Group, a boutique consulting firm focused on complex valuation-related assignments.

     

    Chris holds a Doctorate from the University of Arizona in Economic Geography with a minor in Agricultural and Resource Economics and a bachelor’s degree from the University of Michigan in Anthropology.

  • Reports and Metrics

     

    Vintage Economics' Washington wine industry publications are designed to provide insightful market intelligence that supports better-informed and more strategic business decisions. Scroll down for report descriptions. We also provide customized metrics to meet customer's unique needs. Contact Chris Bitter for additional information.

     

    The Washington Wine Industry Review & Outlook

    2019 Edition Just Released!

    This annual publication provides comprehensive coverage of Washington wine industry trends, including analysis of wine shipments broken down by sales channel and winery size category, winery performance benchmarks, winery and tasting room counts, winery rankings, and analysis of the state's wine and grape markets. It also interprets developments in the broader economy and wine market that will impact the industry in the year ahead.

     

    The report provides wineries, growers and service providers with metrics and insights that can promote better-informed and more strategic business decisions, which are more important than ever in today's rapidly evolving and hyper-competitive marketplace. The content will also be valuable to outsiders seeking intelligence on the Washington wine industry's performance and growth potential.

     

    Click here for a detailed description of the report content.

     

    Regular Price: $500 / Small Business* Price: $400

    Discounts are available on multiple report purchases (see below)

     

    Use the online store to purchase by credit card. If you would prefer to pay by check, please call 206-981-6885 or use this form to place your order.

     

    *less than $5 million in total annual revenue

    Washington Wine Industry Report

    The Washington Winery Report

    2019 Edition is Now Available

    The Washington Winery Report provides shipment and production metrics for Washington wineries, including 2018 totals for all 971 licenses that were active as of year-end. More extensive metrics are delivered for the 282 wineries that shipped at least 1,000 cases, including shipments broken down by type (table wine, fortified wine, and cider) and channel (out-of-state, WA distributor, WA retail license, and direct-to-consumer) and four years of historic data on total shipments and production. It also includes a list of license changes and top 75 rankings based on total shipments, change in shipments, and net production.

     

    The report represents the most comprehensive source of intelligence available on Washington wineries. Wineries can apply the metrics to benchmark performance relative to peers. The analytics will also be valuable to growers and service providers for monitoring the performance of current winery partners or developing new business leads, and to companies exploring M&A opportunities in Washington State.

     

    Download a sample copy here.

     

    Regular Price: $500 / Small Business* Price: $400

    Discounts are available on multiple report purchases (see below)

     

    Use the online store to purchase by credit card. If you would prefer to pay by check please call 206-981-6885 or use this form to place your order.

     

    *less than $5 million in total annual revenue

    The Washington Wine Shipment Report

    The 4Q 2018 Issue is Now Available

    The Washington Wine Shipment Report provides analysis and metrics on shipments of packaged wines by Washington wineries as well as commentary on broader economic and wine market trends. Metrics are broken down by sales channel (in state, out of state, DTC) and winery size class, and individual totals are given for the state's top 50 wineries.

     

    The report is published 4X per year and offered as an annual subscription. New issues are delivered approximately five weeks after the end of each quarter.

     

    The Wine Shipment Report enables subscribers to discern trend shifts early on, track the performance of Washington’s leading wineries, and situate Washington wine industry trends within a broader market perspective. Click the link to download a sample.

     

    Price: $550 / Small Businesses: $450*

    Discounts are available on multiple report purchases (see below)

     

    Use the online store to purchase by credit card. If you would prefer to pay by check, please call 206-981-6885 or use this form to place your order.

     

    *less than $5 million in total annual revenue

    Washington Report Bundles

    Save up to $425 on Multiple Report Purchases

    Save up to $200 when you purchase two Washington wine industry reports and $425 when you buy all three.
     
    Use the online store to purchase by credit card. You must place your order under the applicable "Bundled Pricing" heading to receive the discount.
     
    If you would prefer to pay by check, please call 206-981-6885 or use this form to place your order.
     
     
    Washington Wine Industry Report

    Customized Metrics and Intelligence

    Knowledge is Power

    Leveraging its proprietary databases on the Pacific Northwest wine industry, Vintage Economics supplies customized metrics and intelligence on the region and its wineries, brands, and vineyards tailored to clients' unique needs.

     

    Potential applications for wineries include performance benchmarking and competitive analysis. Please click on the link to download a sample winery peer comparison report. Vintage Economics also provides regional performance benchmarks and winery metrics to industry associations and competitive intelligence to investors and lenders seeking to identify and evaluate potential acquisition targets within the region.

     

    Please contact Chris Bitter for additional details and pricing.

     

     

     

  • Research and Consulting Services

    Market Research and Strategy

    The wine industry is currently facing an array of disruptive challenges that pose both opportunities and threats. Vintage Economics can prepare strategic assessments to help clients navigate the evolving market landscape and identify the most promising opportunities and salient risks for their business.

     

    Vintage Economics can also assist clients with market targeting - and help them to identify market areas and segments offering the best expansion potential. In addition, we can design and execute customized studies on topics and emerging trends ranging from demographic change to consumer behavior to competition with cannabis, to help clients better understand their strategic implications.

    Market Analysis and Forecasting

    Market analysis is an indispensable tool in today’s hyper-competitive economic environment. A well-informed market study can provide a sound foundation for a variety of business decisions including production and pricing, planting/replanting, or winery and vineyard development and acquisitions.

     

    Vintage Economics delivers targeted market studies, including formal forecasts of supply, demand and prices, to help clients develop realistic financial assumptions and make better-informed and more strategic business decisions. We can also prepare competitive analyses to help clients understand their strengths and weaknesses and improve their competitive position in the marketplace.

    Data Analytics

    The proliferation of "big" data tracking wine consumers, reviews, and sales, along with the growing volume of internal data wineries are collecting through their own POS software and customer databases, has the potential to transform the wine industry similar to the way that "Money Ball" revolutionized the business of baseball.

     

    Vintage Economics leverages its database and analytical expertise to unlock insights that enable clients to more effectively target consumers, define consumers preferences, optimize pricing, and improve operational efficiency.

  • Dr. Bitter's Blog

    Wine Market,Grape Market,Market Trends,Economic Trends,Washington State
    The Washington Wine Industry Review & Outlook is an annual publication from Vintage Economics that delivers comprehensive coverage of Washington wine industry trends, including analysis of wine shipments broken down by channel and winery size, winery and tasting room counts, and an assessment of...
    Wine industry,Washington Trends
    Washington Winegrowers recently held their annual convention at the Three Rivers Campus in Kennewick, WA. While the weather conditions were far from ideal, the turnout was still good and the sessions and conversations productive. Chris delivered a presentation on Washington wine industry trends...
    Washington Wineries,Wine Shipments,Metrics
    Ste. Michelle Wine Estates shipped almost 7.5 million cases of Washington wine in 2018 and remains the industry’s clear leader. Only one other company, Precept Brands, shipped more than a million cases. Precept’s shipments grew by 172,000 cases in 2018, the largest gain by any winery.   The top...
    Washington Wineries,Metrics
    The Washington Winery Report is an annual publication from Vintage Economics that provides shipment and production metrics for Washington wineries, including 2018 totals for all 971 licenses that were active as of year-end. More extensive metrics are delivered for the 282 wineries that shipped at...
    Washington Wine,Market Trends
    Initial year-end tabulations from The Washington Wine Shipment Report indicate that shipments of packaged wines by Washington wineries declined by 8% in the fourth quarter relative to the same period a year ago. The decline was attributable to a contraction in out-of-state shipments as well as...
    Washington Wine,Market Trends,Tasting Rooms
    Based on data from the Washington Department of Revenue, there were 233 active satellite tasting room licenses in Washington State as of year-end 2018. The number of satellite's has exploded in recent years, as 134 of these were issued in the past four years alone. Twenty-four Washington wineries...
    Washington Wine,Market Trends
    Volume is up from a year ago - but by just 2% Shipments of packaged wines by Washington wineries expanded by 65,000 cases in the third quarter, a 2% increase relative to the same period in 2017. The gain was driven by a 12% increase in in-state shipments and direct-to-consumer sales/shipments...
    Washington Wine
    Washington wine shipments expanded by 13% in the second quarter compared to the same period a year earlier. This is the second consecutive quarter of strong year-over-year gains, but both come against depressed year-ago comparisons. The strong volume gains were driven primarily by a rebound in...
    Washington Wineries,Market Trends
    The lists below show Washington’s 20 largest wineries in 2007 and 2017 ranked based on the number of bottled wine cases shipped (including cider). The names represent the trade name under which the winery operated. Note that some companies including Ste. Michelle Wine Estates and Precept Brands...
    A Long Awaited Rebound for Washington Wine Washington wine shipments surged by 10% in the first quarter of 2018 relative to the same period a year ago. This is welcome news for the Washington wine industry as it represents the first meaningful increase in six quarters and follows a contraction...
    Washington Wine,Market Trends,Grape Prices
    The Grape Crush Report The Washington Grape Crush Report, released by the Washington State Wine Commission last month, indicates that the 2017 crush was down by 43,000 tons, a 16% decline from the record 2016 harvest. Nevertheless, the 227,000 tons crushed places it in a tie with 2014 for the...
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  • Contact Vintage Economics

    1506 N. 80th St. Seattle, WA 98103
    206-981-6885
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